FREE QUESO DAY 2017
For our 8th annual Free Queso Day, we set out to show the world that Queso is Life. For three weeks leading up to the big day, we seeded social with content and swag giveaways to create anticipation. We kicked the whole thing off with an epic stunt.
What's more epic than burrito man jumping from 12,000 feet and trying to land in a giant queso cup? How about us giving away Free Queso for Life. Watch the video shot with a handful of strategically placed Go Pros and cameras to see how you can bask in a world of free queso.
Queso was the star of the show throughout all of the signage, swag and social posts.
We continued the 21 Days of Queso social campaign by sharing recipes, GIFs, and Queso Confessions that we recorded at a pop-up confession booth in one of our college locations.
Uploaded by Mindy Post on 2018-02-11.